Incapacity to experience guilt edit

Leaders of the companies are not aware of all the damages are created around them. The grid for money and power gives them indifference and incapacity to experience guilt.

The environment is destroyed, animal habitats are being destroyed, people are born deformed, and chemicals are thrown into running water that causes millions of deaths.

What we have seen in the documentary is people being aware of this, thought different conventions, habitats of different animals are destroyed, and video montage is being used for that. Pollution is represented in an animated way and archival footage is used as well. The voice other makes us aware of how much damage is being made and also that “the industry has known about this” and no one has done anything towards fixing it.

Samuel Epstein a professor of environmental medicine plays the talking head role and makes us aware that chemicals that are released in the atmosphere are killing individuals and animals. Archival footage is used to show picture of deformed people and animals dying, touching our emotions through soft and slow music in the background. On top of that, voice over, the talking head, tells the audience how this is also largely responsible for this “overwhelming epidemic kind of cancer.” There is a chance that one in every 3 women gets cancer in one life time.

Monsanto is one of the biggest “killer” of all corporations. Because of people’s incapacity to experience guilt, “there is no evidence through of side effects, we don’t use antibiotics.” This is Monsanto’s argument. While Samuel is saying this, video montage is used to present young children drinking Monsanto’s poisoned milk and cereals. The talking head make popular that evidence also shows that they “had lied through their teeth.”

The film makes are showing this in such a way that logos, ethos and pathos are well defined. Logos is used to show us that the answer was always under our nose. People had always died of different diseases and weird illnesses and now women are dying of cancer. Ethos is represented by the talking head, Samuel who is a professor and he is aware of what the world and people endure from people hungry for money and pathos is represented by the slow music in the background and the emotional pictures shown. These two are created and brought together into this documentary especially to touch the sensible parts of peoples’ hearts.