Homeless people belong to the streets no matter what. People with money are brought into media and are given more money.
Big companies are paying people to advertise their products, their name and make the world aware that they exist.
A homeless person in the middle of New York is watching TV on the side walk that is advertisement. Two young college students are saying First USA in each conversation they have no matter whom with; they get paid the college tuition.
Chris Barrett and Luke McCabe are the two talking head of this section. They are going to share their story with us while a number of conventions will make us visualize what they have to say. Tiger Woods is shown through video montage where he is wearing a Nike hat. That was Chris and Luke’s inspiration; they are telling us through voice over that the famous sport played must get a lot of money for wearing the hat. The two representatives of First USA started doing small advertisements for different products. While telling the story, archival footage of them wearing different message t-shirts are shown, them advertising brands of cereals.
The talking heads are explaining how they started working for First USA and the company is paying their college tuitions. During video montage is shown of them two doing different things for the company, the voice over is mentioning how they got into the media saying First USA on TV, and taking every opportunity to advertise the company that is supporting all their expenses.
At the end of the section, Luke and Chris are sharing a deeper side of their story, using ethos pathos and logos, they make us aware that the company is paying their college so they have to do what they are told to do, which is logic, how hard it is to mention one company’s name into a conversation. Ethos is pathos are used when they start saying that they trust the company and they should be trusted and if not, it’s a mistake not to trust them make the best out of it. First USA will always be there for them and will always help them. People around these two enlightened them and have faith in them.
In this section, ethos come in right at the beginning where the homeless person probably make more advertisement for that TV than Chris and Luke are doing for First USA. There are a lot more people walking by in a busy New York City than two people can talk to. The poor homeless person doesn’t know how much good he does for TV companies, so what he is doing is not intentional and he doesn’t get paid, while the two college students are aware of their job, are doing for the money and are getting paid. That is an emotional point touched, the unfairness done to those in need.
Tuesday, November 10, 2009
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