Incapacity to experience guilt

This section argues and shows how people working for big companies, do not experience any guilt or moral obligation for the damage are creating. This is shown by animation, video montage, archival footage, animal’s habitat is destroyed, flora and fauna is dying, deformed animals are shown and slow music is played on the background for the audience to feel the emotion. People are born deformed, and “industry has known about this”, and government has not done anything towards fixing it. Our talking head, Samuel Epstein, a professor of environmental medicine, stated that chemicals that are released in the atmosphere, those that deform people and destroy habitats and organism are killing individuals and animals. A person disinfecting the streets is shown through video montage, while voice over makes us aware that companies industry is aware of this, and it’s also largely responsible for this “overwhelming epidemic kind of cancer.” There is a chance that one in every 3 women gets cancer in one life time. This is presented by video montage with the voice of Samuel over. Monsanto is one of the biggest “killer” out of all corporations. Their argument is that “there is no evidence of side effects, we don’t use antibiotics”, the talking head tells us. Evidence also shows that they “had lied through their teeth.” While stating this, images of children eating cereal milk are shown through video montage.

This idea is presented by the film makers in two ways. First the talking head and the voice over is giving the audience information that is not available for everyone. At the beginning, slow music is played on the background along with pictured of deformed animals and people. The causes of the corporation’s damages are shown through dramatic pictures and effective music. When the talking head starts talking each problem individually, normal pictures are shown, showing that the bad is there, but we don’t see it, no one realizes it, but the results affect all of us.