Sunday, November 8, 2009

Sponsor of Corporations

There is a homeless person in the middle of New York who lives on the street, on the side walk of the street, his roof is a plastic foil, but he has a TV. The voice over tells us that people go and take picture with him and it would be interesting if the company would sponsor him. A close up of his eyes is shown, you could read the sadness on his look, he does have problems and he is homeless. The next shot its two people (Chris Barrett and Luke McCabe) getting into a MBW car.

They saw Tiger Woods on TV wearing a Nike hat, a close up of a picture is shown, where the Nike sign is clearly visible, had and figured out that he is paid a lot of money to wear that. Chris and Luke thought they could do that for someone else. Archival footage of Chris and Luke advertising cereals of products is shown while they tell us how they have advertised and got money for school. Archival footage continues showing us the two advertisers on TV talking about First USA on TV, advertising First USA and getting money for their college just for mentioning First USA on TV.


Talking head of these two is presented and they are telling us their story how they know the First USA will always be there for them and will always help them, people they are working for enlightened them and have faith in them "because if you don’t, then it's just not good!"

Luke and Chris are paid by First USA for mentioning their name where ever they are going, and they are paying their college tuition and are working for them. They created a connection between the company and then two, they know they can rely and trust First USA and should have trust in them, while the homeless person in New York get nothing for advertising the TV's gets nothing for making people away of how important the TV is and how aware makes you of what happens around. He doesn’t get paid, either he doesn’t know he should, or the company just uses him, as they use all of us.

2 comments:

  1. Excellent summary of the clip.

    Now though, can you turn this into a structured paragraph:

    Topic Sentence
    Evidence
    Explanation
    Conclusion.

    ?

    Mr. Doubt.

    ReplyDelete
  2. Ok, yeah I will do that for next class!!
    Thanks!!

    ReplyDelete