• You can get cool on every corner, for the right price, highly addictive and its effect is short live. If you go for cool today, tomorrow, you will come back for sure.
• Cool is an attitude, a behavior, comportment, style influence and a product of the zeitgeist( the spirit of tine or the spirit of age)
• Because cool is so varied and is changing connotations, as well as its subjective nature, the word has no single meaning.
• It has associations of composure and self- control
• Often used as an expression of admiration or approval.
• A set of movements, postures, facial expressions and voice modulations that are received and taken on strategic social value.
• It can also refer to a lack of conflict (harmony) " cool spiritual heart"
• Such things, like the state of harmony, " the land is cool" or " cool spiritual heart" have an African origin
• Attitude widely adopted by artists, politicians and other celebrities, who are entering the popular culture. This attitude is adopted by teenagers and people at all ages, famous, and non- famous, all the time.
• This phenomenon is spread to every corner of the earth, so widely that it's lost its true meaning
• According to Dick Pountain and David Robins, concepts of cool have existed for centuries in several cultures.
• What we call cool today its around 50 years old, but its roots are older than that.
• Ancient origins in Europe, Asia and African cultures, it was often part of the African - American jazz scene in 1940's
- http://en.wikipedia.org/wiki/Cool_(aesthetic)
- http://www.press.uchicago.edu/presssite/metadata.epl?mode=synopsis&bookkey=164865
- http://www.ctheory.net/articles.aspx?id=338
- http://www.google.com/search?hl=en&rls=com.microsoft:en-us&rlz=1I7GGIE_en&defl=en&q=define:cool&ei=O2unSuTEFMTZ-Qa7kOjJCA&sa=X&oi=glossary_definition&ct=title
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